USPS Mapping Tool, and your printer will address each piece to local residents 3. With EDDM Business, you can send more than 5000 direct mails at once and create brand awareness in a large surrounding when compared to EDDM Retail. The jumbo postcards are a great choice if you want to make a big impact with your direct mail campaign. 5. Yes, EDDM can be used for political campaigns. Because youre mailing to every recipient that might be spread across a large region. With EDDM Retail, you can mail up to 5,000 pieces per day by However, this is not true. This is the largest size of EDDM card that is eligible for EDDM rates. EDDM can be a great option for small businesses looking to target With our platform, you can easily navigate from scratch to the end in just a few simple steps. thicker than , Each piece must be smaller than 12 x 15, Each piece must weigh less than 3.3 ounces, Each mailing must consist of 200 or more pieces (and no more The cost for an EDDM postcard depends on various factors like size, quantity, and design. Copyright 2022, PostGrid. Moreover, with the help of EDDM mailing cards, you can target a specific audience that is not on social media with your marketing message. It is vital for a successful marketing campaign. Do keep in mind that you have to follow certain guidelines as provided by USPS for EDDM. This is the most common and popular size for EDDM cards. EDDM retails are designed with the normal business organizations in mind, who are looking at a small-scale mailing program to get them started. All Rights Reserved. Therefore, if you are new to EDDM marketing then you can start with this size. Weight: A package cannot weigh more than 3.03 ounces. Contact us, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Google+ (Opens in new window). No need to purchase address lists. EDDM is flexible and not restricted to a fixed mailing package. Required fields are marked *. 4. The same goes for an EDDM marketing campaign. be taken to the Post Office designated for your route(s). There is a minimum width measurement and a maximum width requirement for EDDM mailers. When you take a look at the postcard, the major eye-catching thing is the graphics and images and the headline printed on the front side. EDDM postcards are very affordable and can be purchased for as little as $0.19 per piece. Because of its location-based approach, EDDM isnt the best U.S. Press can print, address, and every person within a city, EDDM BMEU is the best way For If you are a local business, then you may want to choose a smaller card so it will be less expensive to mail. will mail it to the desired ZIP code or postal route for your EDDM mailings are 6.25" x 9", 6" x 11" and 8.5 x 11". graphic design and web solutions to small EDDM saves you from going through the hectic process of sourcing mailing lists and validating their address before sending the package. Now let me tell you about some of the popular sizes for EDDM postcards that are within the guidelines set by the USPS. The USPS has a few EDDM size requirements that your piece must meet in order to mail at the lower postage rates. This will ensure that your postcards are high-quality and eye-catching. directed across a nearby zip code rather than larger campaigns Now that you know all about the EDDM card requirements and some of the popular dimensions, you may be wondering what is the best option for your business. EDDM is short for Every Door Direct Mail. Now let me tell you the effectiveness of USPS EDDM card campaigns, and is it worth spending your money on these direct mail marketing. The costs are added on at the end while ordering. Most of the EDDM packages are postcards as they tend to be one of the most eye-catching and attraction-generating mailing options. We at PostGrid provide transparency in our EDDM delivery and let the customers know right from the start how the package is intended to reach the end-user. Local EDDM packages can be mailed within two to five days, while the nationwide packages may require two weeks to four weeks. The most common sizes we see are 6.5 x 9, 4.5 x 12, or 8.5 x 11. EDDM can be the perfect tool for the ideal mailing campaign in your vicinity. eddm postcard Every door direct mail, or EDDM, is a great option for many businesses who want to mail to potential prospects in their area. 2. The postcard choices available as EDDM packages are 6.25 X 9, 6 X 11, 8.5 X 11, 11 X 14, and more. EDDM cards are a versatile marketing tool that can be used in a variety of ways. This field is for validation purposes and should be left unchanged. The beauty of EDDM is that you dont need mailing lists. And finally, your postcards should weigh no more than 3.03 ounces. Thank you cards EDDM cards can also be used to send a thank you message to your customers. With EDDM BMEU, youll need to enlist the services of a print and How many postcards can I send with EDDM? There is no limit to how often you can mail with EDDM. A call to action needs to be clear and concise and should relay the message that the brand wants to convey to the end receiver. Offering cost-effective commercial printing, direct mail. For local businesses looking to start a small campaign of less The main highlight of postcard mails is the ease at which it can incorporate the images into the fold. You won't need a mail permit to do EDDM Retail. your postcards from a printing company like U.S. Press, fill out Start your 8.5 x 11 EDDM Postcard Project Today! Start your 4.5 x 12 EDDM Postcard Project Today! This will allow you to measure the ROI of direct mail marketing at a minimum budget. This size is closest to a standard direct mail postcard and is very cost efficient. direct mail every door postcard eddm sizes offer steps started easy With the right reach, a company can be on the right growth path and generate loads of leads and inquiries. Maximize real estate with a full sheet of paper sized EDDM postcard. ask yourself these questions: Do my products/services appeal to will mail it to the desired ZIP code or postal route for your However, you can reach them through these marketing campaigns. postcard horizontal 8x10 eddm The second factor is the budget for your direct mail campaign. It is down to the nature of the mail, i.e., postcards that are often sent with EDDM and the direct mail size that tends to catch the eye at once. If you want to send postcards north of 5000, youll have to opt for EDDM BMEU. One note about EDDM Retail: your mail pieces. A package with a higher quantity of mails will cost you more than a package with a lesser number of mails. Start your 6.5 x 9 EDDM Postcard Project Today! Take 10% off your first order. Customers are attracted by interactive mails rather than something that looks way beautiful but cannot engage the customer in any way. eddm horizontal postcards The fourth factor is the type of product or service that you are selling. No need to purchase address lists. EDDM Retail is suited for small marketing campaigns targeted at triggering the response in local areas. EDDM allows you to cater to a large group of people spread across the terrain and target them with your package. If you do not have a mailing list and still need to market your brand across an area, EDDM will do it for you with ease. interested in starting an EDDM BMEU campaign. Enjoy Exclusive offers and be the first to hear about sales, offers and new products. your mailing pieces meet USPS requirements: Some of the commonly selected postcard sizes at U.S. Press for direct mail printing and mailing platform. The thickness of your postcards can range from 0.007 to 0.75. What if you dont have a targeted audience and want to reach out to the entire general public residing in a geographical area? take your pieces to those designated Post Offices in Atlanta. Dont mail your package without conducting trials. This is the most popular EDDM among the two types, as mentioned above, and is used by a local businesses to help them grow. It is a good size for fitting a lot of information on the card without it being too large or too small. We are running a print special on all printing services. EDDM can be a perfect marketing means for these below-mentioned businesses: A user is generally flooded with plenty of mails in their mailbox. Do try to incorporate creativity in your package. eddm sizes postcard direct mail nextdayflyers postal every door indicia forget don postcards eddm mail direct every door postcard templates indica mailer postcards postal side correctly Direct mails are an effective way of marketing your brand and reaching out to the customers. As such, the numbers matter quite a lot. entire ZIP code or mailing route. Unlike the direct mailing campaigns, EDDM does not require any mailing list or predefined targeted audience, allowing you to mail across a geographic area. These all tend to spike the price for the campaign and raise the price per package. A direct mail printing and mailing platform may not support the EDDM package with full integration. Because youre mailing to every recipient There are two kinds of Every Door Direct Mail, i.e., EDDM Retail and EDDM Business or BMEU. the need for a mailing list, you save time and money in preparing paper eddm thickness requirements mail sheets direct every door minimum printer around Free samples and coupons Free samples and coupons are a great way to attract potential clients and convert them into loyal customers. EDDM is a simple, cost-effective way to get your campaign out and So what do you do if you'd like to mail to a larger geographic First, lets talk about EDDM cards in general. Post Office. To the nearest thousandth of an inch (.001). eddm mail direct usps every door retail sizes flat postcard requirements postal dimensions standard envelope mailer dimension cleaning office standards eddm direct mail every door 48hourprint postcards ready and organizations looking to send an EDDM campaign. > Terms and Conditions Design Aspect: Another thing to consider while computing the cost of the EDDM campaign is the design aspect of the postcard. eddm postcards The cost of printing Or, if youre a larger company looking to send mail to EDDM BMEU is favored for larger EDDM marketing campaigns There is a minimum length measurement and a maximum length requirement for EDDM mailers. getting ready to open a new location in Atlanta, you can create an The flats rate postcards are the ones that are mailed as part of the EDDM. within a certain route, you dont need to provide a specific Do try to create a captivating piece to attract the customer and get them attentive towards your brand. U.S. Press, All Rights Reserved According to the data from DMA (DATA & Marketing Association UK), the response rate of direct mail marketing campaigns is 9 %, which is really good. First, without We at PostGrid can help you find the right route selection so that your mail package reaches out to the right customer every single time, and you get the best of responses from them. The EDDM mailer only needs to fit at least one of the following requirements. What Are EDDM Postcards? Use a compelling CTA to help escalate the inquiries and leads. EDDM offers various sized postcards befitting the criterion set up by EDDM USPS. For example, if youre a national retailer in Los Angeles that is The way it works is that you select the carrier routes that you want to target and then the USPS will deliver mailpiece to every door on those routes.